This one seems simple, but in truth, it's shocking how many people didn’t pick up on the conditioner memo. I was one of them. I would think, "I don't have long hair, I don't need it" or "I already shampoo, so what's the difference?"
Conditioner isn't just for long hair!
Your scalp has a delicate PH balance. When you use shampoo, especially with generic brands, your hair's PH balance is thrown off and the hair is left raw and exposed. The conditioner comes in and cleans up after the shampoo, restoring the PH balance and sealing the hair to protect it.
Ever wondered why most women have smooth, luscious hair that isn’t a frizzy mess? Yep, you guessed it, conditioner has a huge role to play in that.
Note: 2 in 1 shampoo & conditioners are a lie. Don’t buy them. In that same vein, body wash + shampoo + conditioner combos? Really? Is nothing sacred any more?